The event seeks to bring in an element of mentorship to young artists in the music industry, instil the culture of Athletics through participating in the Marathon, Water sports Activities, and Cycling which are other major sporting activities that besides promoting Healthy Lifestyle but also play an important role in promoting talent and alleviate social ills affecting the community. Attendees are assured a wealth of SMME and Cooperatives talent, indigenous food, different sporting activities, Music,and a diverse range of artistic presentations like Indlamu of which this includes promotion of diverse cultures.
The Drakensberg area is located within the well known Maloti Drakensberg Mountain range. This area extends from the Eastern Cape, Free State and KwaZulu Natal Provinces on the South African side and covering parts of Lesotho including biodiversity conservation areas. uKhahlamba Drakensberg Park in KZN, SA and Sehlabathebe National Parkin Lesotho were linked and amalgamated to the Maloti-Drakensberg Park World Heritage Site by UNESCO on 30 November 2000.